Ultimate Digital and In-Person Registry Experience Takes the Stress Out of Registering For Expectant Parents
The Motherlode, by The Bump, Provides Parents-to-Be With a Curated Collection of Baby Product Essentials to Make the Registry Process Easier Than Ever
NEW YORK, NY/November 2, 2016 – The Bump, the definitive voice for millennial parents, today launches The Motherlode, an in-person and digital registry experience that helps take the anxiety and stress out of researching, registering and purchasing baby products for parents-to-be. The Motherlode, with presenting sponsor Babies “R” Us and supporting sponsors 4moms, Lamaze, Mustela and Owlet, will bring the registry experience to life with an in-person event in New York City and provide a digital platform for parents nationwide to explore the best products for baby on TheBump.com/Motherlode/2016.
“When you’re expecting, there’s nothing more stressful and overwhelming than to research and choose the best and safest products for your baby,” said Julia Wang, head of digital content for The Bump. “We know that couples today register for an average of 100 items for their child*. We’ve done all the work for parents-to-be by creating the ultimate baby registry experience and must-have product collection with The Motherlode.”
The Motherlode event, hosted by The Bump at Home Studios in New York City, will bring guests through key rooms of the home with a curated collection of must-have baby essentials across several categories, from feeding and nursery to health and on-the-go gear. Top parent and baby experts including lactation consultants, fitness experts, pediatricians, doulas and sleep consultants will also give hands-on demonstrations and advice to the 250+ parents-to-be in attendance. Guests will leave The Motherlode event feeling inspired, more prepared and armed with the tools needed to kick-start their baby registry.
The digital component of The Motherlode features collections from The Bump editors, Babies “R” Us and celebrity moms Molly Sims and Catherine Lowe, plus baby essential checklists and inspiration. Each item in the collection is complete with product information, reviews and the functionality to be easily added to a user’s baby registry directly from The Motherlode. The abilities to start, manage and modify a registry online, and allow guests to make purchases on an online registry, are of top importance to parents today*. The Bump is the only pregnancy and parenting brand to utilize its own single-list technology to aggregate and sync all of a parent’s baby registries from multiple retailers into one list to easily create and manage their registries—and for loved ones to effortlessly purchase gifts—all in one place.
*The Bump Member Study 2016
About The Bump
The Bump is the definitive voice for millennial parents and parents-to-be, providing a mobile-first experience, real-time expert advice, diverse lifestyle content and time-saving tools for parents on the go. As the go-to destination for first-time parents, The Bump utilizes its single-list technology to aggregate and sync baby registries from multiple retailers onto one, easy-to-use list for parents who are managing their registries and those buying for baby. The Bump is part of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on social media @TheBump.
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