The Knot Launches Alexa Skills to Help Couples Plan Their Weddings Anytime, Anywhere

On the Heels of Launching Its Smart, All-in-One Planner, The Knot Offers First-of-its-Kind Wedding Planning Alexa Skills to Keep Couples On Track and Informed Throughout Their Wedding Planning Journey

New York, NY/February 7, 2018–The Knot—the leading digital wedding brand—announced today that in addition to its number one wedding planning website and app on iOS and Android, couples can now plan their weddings without even picking up their mobile device. The Knot Flash Briefing and The Knot Wedding Planner Alexa Skills are now live for couples to immediately receive personalized updates on their wedding planning progress and to-dos with a simple voice command to an Amazon Alexa device. The Knot Alexa Skills are the latest offerings from the leading wedding planning brand as it continues to innovate its products and services based on couples’ needs and feedback.

“After launching our successful All-in-One Planner on The Knot in November, we listened to our couples who wanted more help staying on top of tasks and personalized planning from email, app push notifications and Alexa,” said Selena Hadzibabic, Senior Director of Product, The Knot. “With the launch of The Knot Alexa Skills, we’re thrilled to be the first wedding planning brand to offer couples a 360-degree wedding planning experience across mobile, desktop and smart speaker. Wedding planning is hard enough. Now you can stay on track without having to lift a finger.”

The Knot Flash Briefing shares one new wedding planning tip per day from The Knot experts. For a more personalized experience, The Knot Wedding Planner Alexa Skill shares:

• Wedding Planning Updates. Ask Alexa for your wedding planning update and she’ll share personalized information such as your wedding day countdown, RSVP update, budget tracking information and your next task. She may say, “Congratulations! You have 75 days to go until your wedding in Hudson, New York. Out of 150 invitations sent, 142 are excited to celebrate with you. You have $5,000 of your budget left to spend on your wedding. The Knot recommends you book your wedding day transportation.”
• Checklist Tasks. Want to skip the summary and just hear your next wedding planning task? Alexa will offer advice from The Knot based on where you are during your planning journey. For example: “The Knot recommends booking a photographer this month.”
• Wedding Day Countdown. As if you weren’t already keeping track, ask Alexa for your wedding day countdown and she’ll share, “You have 20 days until your wedding!” If you just got engaged in the last seven days, she’ll say, “Congrats on your engagement, let the countdown begin. There’s 300 days until your wedding!”

The Knot Alexa Skills come on the heels of The Knot All-in-One Wedding Planner, which launched in November 2017 and combines two decades’ worth of expertise and data from helping to plan 25 million weddings. The Knot assists couples with every single aspect of wedding planning—from defining and articulating their wedding style and recommending just the right local professionals, to managing all their guest experiences and wedding registries in one place. Best of all, The Knot’s smart technology works seamlessly behind the scenes to create a personalized wedding day timeline that serves as a minute-by-minute schedule for the couple, guests and vendors.

Since the The Knot All-in-One Wedding Planner launch, membership on The Knot has grown 20% year over year, more than 200,000 couples have created personalized wedding vision cards (including must-know wedding details like inspiration, wedding date, guest count and budget), and of those that contacted a wedding professional on The Knot, 63% also shared their wedding vision*.

To get The Knot updates on your Alexa, search for and enable The Knot Flash Briefing and The Knot Wedding Planner Skills in the Alexa app.

*November 1, 2017 – January 31, 2018

About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired an estimated 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.