The Knot Provides Front-Row Access to Bridal Fashion Week and Hosts Largest Bridal Market Show, The Knot Couture
Leading Wedding Brand Gives Inside Look at Top Bridal Fashion Trends Straight From the Runways
NEW YORK, NY (April 20, 2017) – The Knot, the number one wedding brand* and marketplace, continues to provide brides across the globe with the highest quality, most exclusive access to Bridal Fashion Week in New York City. This season, The Knot will share all the bridal fashion trends through live, real-time video, exclusive editorial coverage, designer features and interviews, and backstage access to premier fashion shows. Additionally, The Knot COUTURE, the largest bridal market show for designers and buyers, will run from April 22–24.
Kicking off Bridal Fashion Week and celebrating the best in wedding-related fashion—from accessories and gowns to bow ties to dress socks—The Knot launches @TheKnotFashion on Instagram. This new Instagram account, managed by the award-winning team behind @TheKnot, gives fashion fans the inside scoop on bridal style trends, designer news and first looks at the latest wedding fashion.
To give fashion fans an even more in-depth look at how bridal fashion shows come to life, designer Hayley Paige will take over @TheKnot Snapchat account on April 21, giving followers backstage access to her runway show, from setup to wrap, using Snapchat spectacles. Follow along by adding @TheKnot on Snapchat to see how the glamorous designer runs her show.
Front Row to Fashion on TheKnot.com, presented by Allure, Cuisinart and Spanx, will continue to be the go-to Bridal Fashion Week guide, featuring top fashion, trend reports, backstage interviews with world-renowned designers, hair and makeup tutorials, and more, for readers and fashion aficionados across the globe. In addition to viewing inspiring and awe-worthy content, brides who visit TheKnot.com/FrontRow will also have a chance to win one wedding dress and five bridesmaids dresses from Allure, more than $1,000 worth of products from Cuisinart and a $500 gift card to Spanx.com.
Rounding out New York Bridal Fashion Week 2017, The Knot will host bridal designers and buyers at New York City’s largest bridal market, The Knot COUTURE. The Knot COUTURE showcases, engages and connects the bridal industry by bringing together top wedding fashion designers and retail buyers for a first look at the latest collections. This year, The Knot COUTURE will feature leading industry brands and the latest collections from coveted designers, including Maggie Sottero, Allure Bridals, Sincerity by Justin Alexander, Casablanca Bridal, David Tutera for Mon Cheri, Watters, Jasmine, Paloma Blanca and more. Additionally, Randy Fenoli will be launching his collection Randy Fenoli Bridal for the first time at The Knot COUTURE. The Knot COUTURE will host more than 150 bridal brands April 22 and 23 from 9 a.m. to 6 p.m., and April 24 from 9 a.m. to 4 p.m. at the Metropolitan Pavilion in New York City.
*Source: ComScore (Average Monthly Unique Visitors, FY 2016)
About XO Group Inc.
Our mission is to help people navigate and truly enjoy life’s biggest moments together. Our multi-platform brands guide couples through transformative life stages – from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring important celebrations to life with entertainment vendors from GigMasters. The Company is publicly listed on the New York Stock Exchange (NYSE: XOXO) and is headquartered in New York City.
About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.
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