To watch the full video featuring our vendor partner Delano Scott, click here.

The Knot and WeddingWire are household names in the industry, and more than 44 million couples have planned their weddings through our platform to date. Since our founding, we have been laser-focused on facilitating connections between couples and vendors.

Driven by a deep commitment to supporting small businesses, we recently introduced powerful tools and features to optimize lead quality, improve storefront listings, and provide valuable insights, helping vendors connect with more couples than ever before. We couldn’t be more excited to unveil our latest platform enhancements designed to drive wedding vendor success.

“Our goal has always been to create strong connections between wedding vendors and couples seeking their expertise,” says Tim Chi, CEO of The Knot Worldwide. “As Gen Z reaches peak marrying age, we’re transforming our platform to better meet the evolving needs of our vendors.”

The exciting new features include: AI smart photo selectors, AI-generated review summaries, and mobile-friendly video uploads. These tools make it easier for vendors to showcase their best work and engage potential clients.

Bryan Tharpe, Director of Account Management, captures the essence of our mission: “The impact we have on small businesses is something unique.” 

Leah Calabrese, Account Executive at TKWW, adds, “When you ask, ‘What does that extra revenue from a wedding mean to you?’ some vendors say, ‘I work a full-time job I don’t love; this is my side gig. I need to hit a certain revenue to quit that job and do what I love.’”

We understand that the work we do truly matters. Hearing stories from our vendors and being part of their business journey is a privilege; that’s why listening and taking action is so important to us.

The following features are now live for the majority of vendors in the U.S. who advertise on The Knot and WeddingWire:

1. Introducing AI-powered storefront enhancements 

• AI smart photo selector: Automatically selects photos from a vendor’s collection of work, maximizing appeal to couples viewing their storefronts. 
• AI-generated review summaries: Automated summaries of real couple reviews, making it easier for prospective couples to see feedback highlights. Currently live on WeddingWire, with plans to be live on The Knot by the end of August.

2. Elevating ease of use and lead quality initiatives

• Lead insights: Enables vendors to easily identify the most ready-to-book couples to prioritize and tailor responses accordingly. Leads are now tagged to indicate what actions couples have taken to demonstrate interest, such as visiting a vendor’s website or messaging them first before any other vendors in their service category. 
• Read receipts: Gives vendors visibility into when prospective couples have viewed messages, improving response strategies and enabling better two-way communication.
• Data-backed guidance for lead replies: Analyzes draft responses to inquiries from couples and provides tips for vendors about how to optimize their replies and initiate a conversation.

3. Improving insights and performance tracking 

• Enhanced WeddingPro Insights: A more detailed and actionable Insights dashboard designed to enable vendor success through data, including more visibility on how couples engage with their business, quantifying metrics such as storefront impressions, and clicks on their website and social profiles. Within the first two weeks, these updates drove a 280% increase in vendor visits to the Insights dashboard.
• Monthly Performance Pulse: A tailored, actionable snapshot of monthly performance delivered via email, helping vendors stay informed and make data-driven decisions.
• Seasonal tracking: New graphs allow vendors to view couple behavior across more metrics and identify seasonal trends.

Coming by the end of Q1 2025:

We’re thrilled to introduce more flexible options for vendors across multiple categories who are interested in joining The Knot and WeddingWire. Starting soon, vendors new to The Knot and WeddingWire will be able to get started with a free Storefront and further fuel their growth with a new advertising tier that’s both affordable and tailored to the needs of those who desire more flexibility and may be earlier on in their business journey. 

Price points will vary by region and category for the new tier, but it will be a hybrid plan that combines a low base subscription fee with a pay-for-performance budget chosen by the vendor. Vendors can set monthly budgets and, other than the low base subscription fee, will only be charged for the performance they receive each month. Pricing information will be made available for eligible vendors once the offer is active.

These solutions are designed to make our platform more accessible to a broader range of vendors, offering the opportunity to showcase their services, connect with engaged couples and grow their businesses.

Stay tuned for more updates and visit WeddingPro for the latest news. Together, we’re redefining the wedding planning experience for vendors and couples alike!