By: Alex Wallace, Manager, Talent Brand

2024 was an extraordinary year at The Knot Worldwide (TKWW). From expanding our team to hitting ambitious milestones and launching exciting new products, we’ve grown, innovated, and collaborated to make wedding planning easier for couples and more manageable for vendors around the world. We want to give you a “peek behind the curtain” at all we were able to accomplish during the year and some of the moments we are proud of. 

A Year of Growth and Innovation

At TKWW, our vision is to ensure everyone around the world is empowered to create celebrations that are authentic to them. In 2024, we made significant strides toward that goal—both internally and externally.

• Record Membership Growth: 2024 is shaping up to be a record-breaking year for reaching new couples across the globe—achieving our highest membership year since The Knot and WeddingWire joined forces in 2019! Our platform continues to grow, and we’re thrilled to welcome so many new couples to our community.
• Product Launches and Expansion: We’ve broadened our offerings in a big way. This year, we welcomed Simply Eloped into the TKWW portfolio, expanding our services to reach even more couples and wedding professionals. We also introduced new products, from wedding registry innovations to fresh paper products. With the largest selection of registry products we’ve ever offered and a broader marketplace tailored to vendors’ needs, we’re proud of the strides we’ve made to serve both couples and the incredible professionals who help bring their wedding dreams to life.
• Global Impact and ESG: We’ve taken our Environmental, Social, and Governance (ESG) efforts to the next level, from launching new sustainability initiatives to  expanding our Employee Resource Groups to support our employees, we’re always striving to be mindful of our impact on the world. To read our latest Impact Report, click here. 

Power Growth with Technology and Teamwork

Behind every milestone, there’s a team of incredibly talented individuals. We’re proud of how our cross-functional teams have worked together to power our growth and innovation.

• Modernized Systems for a Smarter Future: We’ve completely modernized systems across key areas like sales, marketing, People, and cash management. This has not only made us more efficient but also positioned us to move faster and smarter as we scale. Our internal tools and processes are more refined than ever, with teams working seamlessly together to hit ambitious deadlines and execute with excellence.
• Stronger Foundations: We introduced The Knot Budget Advisor which provides couples with a wedding budget estimate based on what real couples spend so they can start to understand costs and create a budget that works for them. Check out more about this first-of-its-kind tool, here. 

Teamwork Makes the Dream Work

One of the things we’re most proud of this year is our ability to come together as one team. From product development to marketing campaigns, collaboration has been at the heart of everything we do.

• Better Together: Whether it was optimizing tools and processes or executing on roadmaps, our teams proved that when we collaborate we are truly able to forge new paths forward, together. We also celebrated our ability to optimize and innovate, from introducing AI-driven review summaries for our wedding pros to launching smarter marketplace search features that enhanced the couple experience.
• Vendor Partnerships: We know our vendors are key to The Knot Worldwide. This year, we listened to their feedback and made big improvements in how they interact with our platform. From offering new tiers of memberships starting with a free option for vendors to enhanced photo and video tools, we’ve already seen these updates deliver added value to our vendor community.

What’s next for TKWW?

As we close out 2024, we’re energized for the future—and we are especially excited to welcome Raina Moskowitz as our Chief Executive Officer and a member of the TKWW Board of Directors.