The Knot Worldwide Network Brands
Our audience of engaged couples, nesters and new parents turn to our brands for expert guidance, fresh ideas, a supportive community and to share the joy of experiencing life’s greatest moments. We’ll work with you to create unique, innovative and actionable programs tailored to your brand, positioning you as a trusted source and establishing brand loyalty for years to come.
If you’re advertising with us on The Knot, WeddingWire or The Bump, this guide includes assets, specs, turnaround times, and visual examples of our digital and print ad offerings. View Spec Site
Coveted audience. Coveted content. Coveted engagement. As the #1 wedding network, The Knot reaches 8 out of 10 brides in America (more than 11 million monthly unique visitors). Our 360 platform offers customized programs for brands to connect with their most valuable audience.
As the largest and most-trusted global marketplace, WeddingWire helps engaged couples search, compare and book local wedding professionals and provides the tools couples need to efficiently plan their big day.
The Bump is the go-to, multi-platform media source for influential millennial moms at the times when they are spending the most: while trying to conceive, during pregnancy and baby’s first years. Build a lasting connection with our community of more than 3.8 million prenatal and postnatal moms.
Meet The Studio @ The Knot Worldwide
We Celebrate. We Connect. We Influence.
The Studio @ The Knot Worldwide is the award-winning in-house branded content and creative agency made up of creatives, marketers, editors, producers, designers, technologists, tastemakers and storytellers. Through original video, editorial, tentpole, experiential, and social content we connect brands with our audience in meaningful and authentic ways.
The Studio @ The Knot Worldwide is the award-winning in-house branded content and creative agency made up of creatives, marketers, editors, producers, designers, technologists, tastemakers and storytellers. Through original video, editorial, tentpole, experiential, and social content we connect brands with our audience in meaningful and authentic ways.
Thank You for Your Advertising Interest with XO Group
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Trustworthy Accountability Group
Trustworthy Accountability Group (TAG) is a cross-industry accountability program to create transparency in digital advertising business relationships.
The disclosure below is providing our National Advertising partners with clear guidance on how traffic is derived for TheKnot.com, TheBump.com, Wedding Wire:
Combined App and Web
| Quarter | Paid | Unpaid |
|---|---|---|
| 2019 Q4 | 2.3% | 97.7% |
| 2020 Q1 | 2.6% | 97.4% |
| 2020 Q2 | 2.1% | 97.9% |
| 2020 Q3 | 1.9% | 98.1% |